One of the biggest mistakes a seller can make is forgoing professional photos. Here are the facts: 95% of people start their home search online - and they want to see pretty, professional photos. Otherwise, they're likely to overlook your home entirely. Yes, hiring a professional photographer and creating compelling video is expensive, but it's one that will pay for itself off in the long run. This is why I pay for this professional service as well as many others in the marketing of your home. Making sure that your home is ‘market ready’ is something that I take very seriously. I am making a significant investment in the marketing components of selling your home because I know that having a SOLD sign in your yard makes you happy and my career and reputation are built by happy clients.